![]() ![]() ![]() "Brierley helped us articulate our program, built the technology backbone to support it, and now plays a major role in the day-to-day management and operations of running a world-class loyalty program. "Brierley has been a great partner from the beginning," said Jenn McMillen, GameStop's division vice president of loyalty and CRM. The financial institution did not provide the details. Info about the GameStop Credit Card has been collected by WalletHub to help consumers better compare cards. Within its 45,000 square-foot facility, the direct mail professionals at MMS offer full lettershop, pick-and-pack and database marketing services to execute customized fulfillment programs. To break it down further, GameStop Credit Card earned a score of 5.0/5 for Fees, 0.0/5 for Rewards, 3.3/5 for Cost, and 3.4/5 for User Reviews. The program also serves as the foundation for a single-view customer database for GameStop.īrierley+Partners also supports the PowerUp Rewards program by providing all reward fulfillment services through its Marketing Mail Solutions division. The flexibility of LoyaltyWare's integration capabilities with GameStop systems allows for real-time communications, providing the right message to the right member at the right time. PowerUp Rewards launched utilizing B+Ps' proprietary LoyaltyWare technology platform, which integrates with existing client systems to bring the requisite functionality and effectively operate a best-in-class CRM/loyalty program - from enrollment and reward redemption, to campaign management and reporting. "PowerUp Rewards was designed to resonate with the gamer audience, and clearly GameStop's customers have embraced the program." "We're proud to be a part of this phenomenal success for GameStop," said B+P President and CEO Jim Sturm. the digital and loyalty programs we have brought to market continue to gain traction with consumers and position us as a leading partner with publishers." In GameStop's earnings call on August 18, CEO Paul Raines stated: ". Brierley+Partners (B+P) announced that the PowerUp Rewards loyalty program, designed and launched in October 2010 with the company's client GameStop, has risen to more than twelve and a half million members. ![]()
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